||Location (Not Relevant: All projects are developed in Beijing office.)
Customer: The projects are developed to face two types of customer: to B(business) and to C(consumer)
Size (Not Relevant: All projects observed are of similar size.)
Organizational Structure (Not Relevant: All projects are developed under Technology Development Center.)
Type of Work (Not Relevant: There is only one type of work executed under the OU: software development.)
|Sampling Factor Values:
||Business (Customer): Business customer refers to organizational buyer
Consumer (Customer): Consumer refers to individual buyer
GroupA: The subgroup develops software products for organizations.
14 People, 2 Basic Units
GroupB: The subgroup develops software products facing directly to individual users.
8 People, 1 Basic Units