| Sampling Factors: |
Location (Not Relevant: One location: The Sales Division of Grupo Requiez is located in Tlajomulco de Zuniga (Guadalajara Metropolitan Area, Jalisco, Mexico).)
Customer (Not Relevant: One type of customer: The sale of products is done through a network of authorized distributors.)
Size (Not Relevant: One size: Small teams, less than 10 people in each team.)
Organizational Structure (Not Relevant: One manager: All activities are supervised by the CEO.)
Type of Work (Not Relevant: One type of work: Sales activities.)
Type of Product: Range of products, products are classified according to their usage profile and brand exclusivity. |
| Sampling Factor Values: |
Office furniture (Type of Product): Chairs and armchairs for office workspaces.
Mid-end furniture (Type of Product): Heavy duty furniture for mid-market segments (e.g. theaters, regular hotels).
High-end furniture (Type of Product): Top-of-the-range furniture for high-end customer segments (e.g. exclusive restaurants and hotels). |
| Subgroups: |
Subgroup 2: Sales of mid-end furniture.
3 People, 1 Basic Units
– Mid-end furniture
Subgroup 3: Sales of luxury furniture for high-end businesses.
6 People, 2 Basic Units
– High-end furniture
Subgroup 1: Sales of chairs and armchairs for office workspaces.
6 People, 2 Basic Units
– Office furniture |