| Sampling Factors: |
Location (Not Relevant: Projects and support groups at same location in Shanghai)
Customer: 2 customer types: Airlines and Business alumni using Social Media
Size (Not Relevant: All small sized projects and no process differentiation occurs on the basis of size)
Organizational Structure (Not Relevant: All projects are conducted within the one department (R&D Department and Project Department). There is no impact from organisational structure on project differentiation)
Type of Work (Not Relevant: All development activities are performed using the same methodologies and tools and no process differentiation occurs on this basis) |
| Sampling Factor Values: |
Airlines (Customer): Airline customers
Business (Customer): Business alumni using social media |
| Subgroups: |
Airlines: Airline customers
10 People, 2 Basic Units
– Airlines
Business: Business customers
6 People, 1 Basic Units
– Business |