| Sampling Factors: |
Location (Not Relevant: Not relevant: the organization has one single location: Culiacán, Sinaloa, México.)
Customer (Not Relevant: Not relevant: the services can be provided to any kind of customers.)
Size (Not Relevant: The size of the services and customers are not relevant.)
Organizational Structure (Not Relevant: Not relevant: the organizational structure is common for all the services.)
Type of Work: The service delivery is different for Web 999 service and for SMS Marketing service |
| Sampling Factor Values: |
Web 999 (Type of Work): Chipper Web Site that the customer can update any time.
SMS Marketing (Type of Work): Advertising campaigns through SMS messages. |
| Subgroups: |
Web 999: Enable a web page for six months; the customer could manage the content by himself/herself. After that period of time, the agreements must be renewed.
5 People, 6 Basic Units
– Web 999
SMS Marketing: Send advertising messages via SMS.
5 People, 4 Basic Units
– SMS Marketing |