| Sampling Factors: |
Location (Not Relevant: Entire company is located in Guangzhou and there is only one management structure.)
Customer (Not Relevant: Customer types are similar and do not affect the management of the projects.)
Size (Not Relevant: Projects are of similar size and the size does not affect the management of the projects.)
Organizational Structure (Not Relevant: Only one organizational structure and method in managing the projects.)
Type of Work: There are three types of projects in the company. |
| Sampling Factor Values: |
Fine Management System (Type of Work): Accurately locates target customers, real-time grasp of the marketing opportunity, on demand to recommend appropriate business, and other precision marketing difficulties.
Electronic Payment Management (Type of Work): Provides unified payment-stage for recharge service and group-buying service.
Media Project (Type of Work): Matching complete marketing with text messages to mobile phone users. |
| Subgroups: |
Fine Management System Group: Accurately locates target customers, real-time grasp of the marketing opportunity, on demand to recommend appropriate business, and other precision marketing difficulties.
5 People, 1 Basic Units
– Fine Management System
Electronic Payment Management Group: Provides unified payment-stage for recharge service and group-buying service.
5 People, 1 Basic Units
– Electronic Payment Management
Media Project Group: Matching complete marketing with text messages to mobile phone users.
5 People, 1 Basic Units
– Media Project |