| Sampling Factors: |
Location (Not Relevant: All work in Guadalajara, México)
Customer: All customers have similar characteristics, but it is the only actual distinctive factor.
Size (Not Relevant: All work is delivered by the same team)
Organizational Structure (Not Relevant: One organizational structure: Project Management (very small organization))
Type of Work (Not Relevant: Same type of work: CRM customization and implementation.) |
| Sampling Factor Values: |
TRT (Customer): Transport company
Innover (Customer): Comercialization of WPC. WPC is a new generation of composite materials developed with German technology, obtained by a combination process of 70% wood, 20% and 10% recycled plastic additive. |
| Subgroups: |
Subgroup 1: Innover Customer
3 People, 1 Basic Units
– Innover
Subgroup 2: TRT Customer
3 People, 1 Basic Units
– TRT |